Paul Young
Driving Measurable ROI with Data, Technology & Funnel Optimization
Innovative, results‑driven marketing leader with 16+ years experience across health, finance, and insurance. I turn complex data into scalable growth strategies that lower CAC, increase LTV, and deliver durable revenue impact through attribution, AI‑powered insights, and CRO.
Performance Marketing
Cross‑Channel Media
Budget Management
Funnels & CRO
Contact
Core Skills
- Performance marketing & cross‑channel media buying
- Attribution, analytics (GA4/GTM), and KPI frameworks
- Funnels & CRO: testing ads, offers, and landing experiences
- Advanced budget management & scaling
- Audience segmentation & lifecycle monetization
- AI‑powered insights to uncover growth opportunities
Compliance
- TCPA, CMS, CAN‑SPAM
- HIPAA (healthcare campaigns)
- ABA & State Bar advertising (legal)
Impact Highlights
- +25% conversions via compliant CRO‑tested landing pages
- −18% CPL with granular call tracking & attribution
- −30% CPA through paid media optimization
- +20% monetization from remarketing & email drips
Experience
Performance Marketing Manager — Exalt Marketing LLC
- Launched compliant, CRO‑tested landing pages; +25% conversions.
- Implemented GA4/GTM call tracking; −18% CPL and improved ROAS.
- Optimized Google & Meta; −30% CPA and higher lead quality.
- Recovered 20% of lost leads via remarketing and email drips.
Medicare Marketing Manager — Medigap Life
- Ran multi‑channel campaigns for Medicare products.
- Built custom audiences; +22% engagement and improved targeting accuracy.
- Produced platform‑tailored creatives; +18% CTR.
Education
Rutgers University
Entrepreneurship/Entrepreneurial Studies
Entrepreneurship/Entrepreneurial Studies
1994 – 1996
Location
Saint Johns, FL 32259 · Metro Jacksonville
Let’s Build Scalable Growth
I help startups and enterprise brands engineer measurable growth: lower CAC, higher LTV, and durable funnels. If you need a hands‑on leader who can architect, execute, and optimize across channels, let’s talk.
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