Performance-Based

DEMAND GENERATION
YOUTUBE CAMPAIGNS

Direct Response Lead Generation

Most marketing partners get paid whether campaigns perform or not. I believe compensation should be tied to results.

I partner with businesses ready to scale lead volume, appointments, and customer acquisition through performance-based demand generation. You fund the media. I build, manage, and optimize the campaigns. We both win when the pipeline fills up.

Paul Young, Performance Marketing Expert
Paul Young Performance Marketing Expert
OVER $65M+In Ad Spend Managed
20+Years Direct Response
100%Performance-Based

Experienced across: Healthcare, Insurance, Financial Services, Legal, Home Services & more.

APPLY TO PARTNER

Tell me about your market and goals. I'll reply personally within 1 business day.

What is 4 + 3?

That answer doesn't match. Please try again.

No obligation. No generic pitch decks. Just a real conversation about fit.

How The Partnership Works

A STRAIGHTFORWARD MODEL BUILT ON RESULTS, NOT RETAINERS.

YOU PROVIDE

The media budget and access to your accounts. YouTube, Google Ads, tracking, and any other platforms the campaigns run through. You stay in control and approve every scaling decision.

I BUILD

I build the campaigns, write the creative, and set up the landing pages and tracking. Then I manage and optimize daily, shifting budget toward what converts and away from what does not.

WE FOCUS ON

Delivering qualified leads, booked appointments, and real sales opportunities. Volume matters less than quality. A smaller batch of serious prospects beats a flood of unqualified clicks.

SUCCESS IS

Measured by performance you can see in your pipeline. Not impressions, not management fees, not vanity metrics. If campaigns are not producing results, that shows up in what gets paid.

PAY FOR RESULTS. NOT PROMISES.

Compensation is tied to performance, not platform spend. If campaigns aren't producing qualified leads and booked appointments, that shows up in what you pay, not in a report full of impressions and clicks. There's no retainer dressed up as a guarantee. Every dollar you spend on management is earned by results you can see in your pipeline.

What I Deliver

DEMAND GENERATION BUILT FOR PIPELINE, NOT PAGEVIEWS.

Direct-Response YouTube Ads

Campaigns engineered to convert attention into action, not just views.

Lead Generation Funnels

Full-path funnels built to filter for quality and move prospects to action.

Webinar & VSL Campaigns

High-intent, education-led campaigns that pre-sell before the call.

Appointment Generation

Calendars filled with sales-ready conversations, not just contact info.

Call-Driven Campaigns

Inbound phone flows built for high-ticket and consultation-based sales.

Full-Funnel Tracking & Attribution

Every lead and dollar tracked back to source, so we both know what's working.

The Difference

TRADITIONAL AGENCY VS. PERFORMANCE PARTNER

Traditional Agency Performance Partner
Payment Flat retainer, paid either way ✓Tied to leads and appointments
Risk You carry it alone ✓Shared, weighted toward results
Focus Activity and deliverables ✓Qualified leads and booked calls
Reporting Impressions, clicks, reach ✓Full-funnel attribution to revenue
Incentive Gets paid whether you grow or not ✓Only wins when you win
20+ years in direct response marketing — $65M+ in advertising spend managed across high-value lead generation industries.
HealthcareInsuranceFinancial ServicesLegalHome Services
Proof

RESULTS, NOT TESTIMONIALS ABOUT EFFORT.

Swap in real client results here before publishing. Specific numbers (cost per lead, cost per appointment, revenue attributed) convert far better than general praise.

★★★★★

"[Add a real result here, for example: cut our cost per appointment from $X to $Y in 60 days.]"

[Client Name][Title], Medigap Insurance
★★★★★

"[Add a real result here, for example: X qualified leads delivered in the first 30 days.]"

[Client Name][Title], Personal Injury
★★★★★

"[Add a real result here, for example: finally know what we're paying for every month.]"

[Client Name][Title], Roofing Contractor
Who This Is For

BUSINESS OWNERS. AGENCIES. LEAD BUYERS. GROWTH TEAMS.

If you're looking for a partner focused on generating results, not collecting management fees, this is built for you.

Whether you run the business, lead the marketing function, buy leads at scale, or operate an agency looking for a performance-based execution partner, let's explore whether there's a fit.

Business Owners Marketing Directors Agencies Lead Buyers Growth Organizations

"Send me a DM and let's talk about your market, lead goals, current acquisition costs, and growth objectives. No pitch. Just a conversation about whether performance-based demand generation makes sense for your business."

— Paul Young, Marketing Super Friends
Questions

BEFORE YOU APPLY

What's the minimum ad spend to get started?+

It depends on your market and offer. Most partnerships start with a media budget large enough to gather real data fast. We'll work out the right number for your business on our call.

How fast will I see results?+

Most accounts show lead flow within the first two to four days. Full optimization usually takes 60 to 90 days as targeting, creative, and the funnel get optimized.

What happens if performance dips?+

Campaigns get adjusted in real time based on the data. Nothing runs on autopilot. If something stops working, it gets fixed or paused.

Do I need an existing YouTube channel or video assets?+

No. I can help build the creative strategy and scripts. If you already have video assets, we can use those too.

How is performance measured?+

Every lead and appointment is tracked back to the campaign that generated it, so you always know what you're paying for and why.

What industries do you work with?+

Mostly healthcare, insurance, financial services, legal, and home services. The model works anywhere lead quality matters more than cheap clicks.

LET'S SCALE YOUR BUSINESS WITH PERFORMANCE THAT PAYS.

You shouldn't pay for clicks. You should pay for results. Apply to partner and let's see if there's a fit.

Apply To Partner Start A Conversation